housing market
OTHER names

Affirmative Fair Housing Marketing

The Affirmative Fair Housing Marketing (AFHMP) s a marketing strategy designed to attract buyers and renters of all majority and minority groups, regardless of sex, handicap, familial status, etc. to assisted and insured rental projects and sales dwellings which are being marketed. Its goal is to effectively market the availability of housing opportunities to individuals of both minority and non-minority groups that are least likely to apply for occupancy.

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